A Scottish-based designer with a focus on strategy, brand experience and marketing. An eye for styling, passion for business & a love for helping businesses do good.
Business
Founder, HABITS
March 2023 - Current
Habits is a creative community for self-employed souls. I host events, talks, and workshops on both business and well-being, for like-minded entrepreneurs to come together and share the highs and lows of business. I enjoy the challenge of this business as I am encouraged to reach out to businesses to collaborate on future project events and it has heightened my organisational skills to ensure all areas of the business are ticking over; from speakers, goodie bags, venues, and marketing to launching overall business connections.
Founder + Designer, Sloe Studios
2020 - Current
I founded Sloe Studios as I have a passion for creating clear brand identities for founders of the future. We ensure businesses are armed with the right tools to help drive change; we get clear on the brand strategy allowing us to dive deep into the brand’s visual identity. I work with my clients from start to finish, developing a deeper strategy right through to the packaging, social media, internal documents, and any future collateral.
Employment
Freelance Branding Designer
2018 - Current
Working for agencies worldwide, such as The Workshop and Cutting Noise, creating a range of literature from branding, packaging, print and digital design - ensuring consistency across all brand collateral.
Photographer & Stylist, Bohemia Design
2021 - Current
Photographing all products for the wholesale and retail site, focusing on both e-commerce shots and styling shots of all hand-made artisan products. I worked closely with the Marketing manager to create contemporary realistic settings. I was trusted to execute content that would be used across both digital and print.
Visual Merchandiser, Topshop, Arcadia Group
Sept 2019 - March 2020
Working with the VM team on executing a range of creative insulations throughout the store, following the guidelines issued by head office and altering anything relevant to the individual store’s products. Working with colour, style and composition came naturally to me with my strong attention to detail from my design background.
Graphic Designer, Bandit Design Group, Australia
Jan - Sept 2019
Branding and rebranding clients' brand identities from start to finish. From brand strategy to final concepts, packaging, and art direction. Working with a small team of creatives who share a love and appreciation for all things design and business. Working closely with clients that we aligned with and focused on doing good.
Education
Interior Design and Styling
with JD Campus London e-Learning
BA Hon in Fashion Communication
at Heriot Watt University, Galashiels
Smack Bang Intern, Australia
Nov 2018 - Feb 2019
Gaining both design and business experience from leaders in the field, I was given daily briefs and design tasks to upskill my knowledge of the industry.
Additional
Employment
Prior to my career in design, I worked in a variety of customer service roles, from AJ Hackett Bungy NZ to Retail and Swim teaching. Thanks to these roles I recognise the importance of client interaction and communication. My energetic personality
suits many roles as I am outgoing, enthusiastic, and eager to help. Due to my previous experience, I have learnt to adapt to the demands of the ever-changing environment of design, and find it a world of inspiration.
Personal Interests
During my free time, I love researching unique companies with strong values and understanding the impact we as humans have on the environment. I have really enjoyed immersing myself and experiencing different cultures during my travels. I am happiest when exploring new cafés, adventuring, and road-tripping with friends. Additionally, I enjoy pottery, snowboarding, photography, and the outdoors.