You know something isn't working.
You just can't see it anymore.

When you're inside a business, it becomes almost impossible to experience it the way a customer does. You stop noticing the friction. The inconsistencies. The moments where the brand promise quietly falls apart.

I go looking for exactly those moments.

An Undercover Audit is a full diagnostic of your brand experience — the gap between how your business intends to feel and how it actually does. I approach your brand as a customer, an investor, a first-time visitor. I look at every touchpoint: your website, your social presence, your communications, your physical space if relevant, and the overall narrative coherence of how you present yourself.

What you get back is clear, honest and actionable. Not a list of design tweaks. A strategic read of what is undermining your brand and a prioritised plan for fixing it.

This works well for:

Hospitality and retail brands where the in-person experience is central. Founder-led businesses preparing for a funding round or rebrand. Businesses that have grown quickly and whose brand hasn't kept pace.

If you've been feeling like something is off but can't name it, this is probably where you start.
Get in touch via alix@sloestudios.com